We started Jasper because our dog's breath told us something was wrong

Turns out most pet parents don't know gum disease is one of the most common health problems dogs and cats face — until it's already a vet bill.

Meet our journey

From a hunch to a habit

2018

Idea and R&D

2020

Launch

2022

Amazon Best Seller

2023

Chewy Launch

2026

Toothpaste Launch

We love our pets. But not always their breath. So we did some digging to find out why, and we learned some alarming truths: over 80% of dogs and 70% of cats have evidence of gum disease by age 2*. In fact, dental disease is one of the most common medical conditions seen by veterinarians.** When left untreated or under-treated, dental disease can affect not just the mouth, but also damage the kidneys, liver and heart as infected tissue is swallowed. Bad breath is a warning sign of gum disease.

The good news is that gum disease can easily be prevented at home with basic oral hygiene. But when we looked at the pet dental products on the market, we were disappointed with the options. The toothbrushes had hard bristles, the designs weren’t ergonomic for the owners, and the ingredients in consumables like toothpaste contained manmade preservatives like sodium benzoate.

That’s when we decided to launch Jasper®, a pet oral wellness brand that gives pet parents easy access to innovative, clean and effective dental care. We hope you join us on our mission to ensure all pets have clean mouths and healthy lives.


Meet our vet

Vet-led, not just vet-approved

Every product ships only after Dr. Doering reviews it against real clinical use, not marketing copy. If it wouldn't hold up in her own clinic, it doesn't hold up in ours.

2M+ brushings tracked 4.8★ average rating Formulated with 1 vet dentistry specialist

Our promise

Better for pets, kinder to the planet

Recyclable packaging

Every shipment is curbside recyclable, no exceptions.

1% for pets

A share of every order funds shelter dental clinics.

Small-batch, USA-made

Produced in small runs so quality never slips for volume.

Real-home testing only

Every prototype is tested by volunteer pets who love brush time, never a lab.